Double Down’s First Blackjack Game for Facebook Becomes Popular
February 8th, 2012 by Site Admin
Double Down Interactive, a young gaming company based in Seattle, created an online blackjack game for Facebook users, which was 100 percent legal because players could not convert their virtual chips into real money.
The company launched a marketing campaign comprising a few advertisements on Facebook, shortly after which the application became immensely popular and dollars began flowing into the company. Talking about the success of the blackjack game, Greg Enell, the CEO and co-founder of Double Down Interactive, said that an average Facebook game generates a profit of 2 – 3 cents per active user every day, but Double Down’s game was creating a profit of over 35 cents per user everyday within just a few days of its launch.
The company has invested $1 million to create its first blackjack game. Most of it was invested by an unknown investor; Cooper DuBois, the co-founder of the company, and Enell. Recently Double Down Interactive had announced that it will be shortly acquired by International Game Technology (IGT), a renowned manufacturer of slot machine games. This pending acquisition deal is worth as much as $500 million.
According to Enell, Facebook has placed Double Down Casino in the fourth position in its list of games launched in 2011.
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